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10 Questions to Ask When Developing a New Product or Brand

If you are branding and developing a new product line, there are several things you need to consider no matter what the actual product is. Here is a short list ...

Tory Burch: Fashion Branding & Packaging

I recently ordered a Tory Burch tunic online… for those of you who know the brand, know that a tunic runs an average of $200 in her line. It was ...

Color Palette of India… Eye-Popping Inspiration!

Peacock blues, ivories, hot pinks, saffrons, parrot greens… this is just some of the indian color palette. Use as inspiration for your next project (not for the faint of heart! ...

Moss Green for Spring 2013

Spring color trends always has a some shade of green as one of its chosen colors. With cobalt blue and mustard yellow so big the past seasons, I predict moss ...

Image Sizes & Formats for Printing and Websites

I thought it would be useful to solve the mystery and frustration around image sizes and formats once and for all. Clients often feel stumped when asked for high res ...