marketing

10 Questions to Ask When Developing a New Product or Brand

If you are branding and developing a new product line, there are several things you need to consider no matter what the actual product is. Here is a short list ...

Tory Burch: Fashion Branding & Packaging

I recently ordered a Tory Burch tunic online… for those of you who know the brand, know that a tunic runs an average of $200 in her line. It was ...

Freelancer Tools: Promoting Yourself

PROMOTING FOR THE FREELANCER As a freelancer you may have periods of feast or famine. The key is to always do a minimum amount of work promoting yourself throughout the ...

Freelancer Tools: Branding Yourself

I’ve been meaning to do this for a while, and finally decided to get to it. Alright, so here goes… I am going to give away my best tips and ...

Pantene and the 2012 London Olympics Campaign

I LOVE seeing the creative results when a worldwide brand, like Pantene or P&G in this case, pair up with an event and create special advertising, packaging, PR, retail and ...